Beauty brand Estée Lauder have informed publicity that it has signed two of fashion’s brightest catwalk and editorial celebrity as new global faces of Estée Lauder.
French model Constance Jablonski and Chinese model Liu Wen will join Estée Lauder’s list of global beauties – Hilary Rhoda, Carolyn Murphy, Elizabeth Hurley and Gwyneth Paltrow – and debut in its global beauty ad campaigns beginning June 2010.
The signing of Constance marks the first time Estée Lauder has signed a French model, and the signing of Liu Wen marks the first time the brand has signed a Chinese model.
Over the years, models in Estée Lauder’s global campaigns have hailed from the U.S. (Karen Graham, Willow Bay, Carolyn Murphy, Gwyneth Paltrow, Hilary Rhoda), the U.K. (Elizabeth Hurley), Czech Republic (Paulina Porizkova), Poland (Anja Rubik) and Ethiopia (Liya Kebede).
“Estée Lauder has always searched for global beauties that define a generation,” said Aerin Lauder, Senior Vice President, Creative Director, Estée Lauder. “Constance and Liu Wen are the beauties of our time. Both models have quickly captured the attention of the fashion and beauty world.”
“We are thrilled to introduce Constance and Liu Wen to women around the world,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “Both models have the style and confidence that reflects Estée Lauder’s modern vision of global beauty.”
Look for the fresh new faces to start making ad appearances in June. We just hope that by then, the girls have kicked off those heels and are finally putting their feet up.